Mr. Kaukab Iqbal said that while telling about consumers that consumer behavior is defined as a decision, process and physical activity if an individual's engage in when evaluating, acquiring, using or disposing off goods and services. Since 2003, Consumer Association of Pakistan is busy in promoting consumerism in Pakistan by creating awareness among the general public of basic rights of the consumer while exercising their choice at the time of purchase of goods and services. On the other hand it also patronize the well known manufacturers and service providers who are in excel in their field and the association on yearly basis reward them by giving award to them for their efforts to promote healthy competition in price and quality of their products.

When it was talked about CAP missions and aims he told that we aim to defend and promote the interests of Pakistani consumers - citizens as purchasers or users of goods and services - in the Pakistani policy process. Drawing on collective knowledge and experience, the CAP (Consumers Association of Pakistan) team and our members together develop policy positions that form the basis of our campaigning. We contribute expertise on issues that have direct economic or legal consequences for consumers or that impact consumers' health, safety and environment. We seek to maximize the benefits of the Pakistani Market and minimize potential risks for the consumer, focusing increasingly on matters of quality and on social and ethical issues. We pay special attention to the needs of our most vulnerable citizens, including children, the elderly and the disadvantaged. Our vision of the Pakistani State is one of shared responsibility among all stakeholders in society to maintain and strengthen basic consumer rights.

Additionally he indicated that consumers are in contact with a vast range of everyday products containing chemicals. The existing outdated legislation does not offer adequate consumer protection; all the more so as there is extremely limited knowledge available on the majority of these chemicals. Consumer Association Of Pakistan has proposed a new system to regulate chemicals called REACH (Registration, Evaluation, and Authorization of Chemicals). We see the REACH proposal as an important step in the right direction, as it intends to phase out the most problematic substances and to gain more information about chemicals. We welcome the proposals, but would point out that they fail to address, or to address adequately, some key consumer issues. Consumers need more information on how to lead a more "sustainable" way of life. At the moment consumers not only receive insufficient information on dangerous chemicals in every-day consumer products but also on the energy efficiency of electronic equipment and the energy used during "stand-by". The Manufacturers should offer a guarantee to consumers that they buy products that fulfill the highest ecological criteria. We are concerned though that the Pakistani Flower is lost in a jungle of many other "ecological", "green" and "natural" claims. In order to avoid confusion, it is fundamental to encourage the use of one single ecological label that would inform all consumers, in Pakistan, that the product they buy respects the environment.

In reply to a query regarding consumers choice awards he anticipated tthat there are 55 organizations who won the award. He said that a survey was conducted through volunteers and consumers have voted for the products of their choice through CAP website. This award paved the way for production of standard products and producer took care for better quality. In this way more quality products had been available in markets. CAP chairman categorically stated the objective of this award is that it acted as bridge between consumers and quality concerned manufacturer. A healthy competition prevailed among manufacturers and ultimately consumers had been benefited that they had acquired quality products easily.
In his message to business monitor he expressed that everyone should work with devotion, affection and dedication to gain success and should leave no stone unturned to dealing in honestly, faithfully and according to the needs of time. While concluding his interview he requested the high concerned authority to protect consumers rights at every cost.