Metro Cash & Carry, the international leader in self-service wholesale, opens its outlet in Karachi. After the successful opening of its four wholesale centers, two in Lahore store one in Islamabad and one in Faisalabad, the launch of Karachi store underline the continuing commitment of the company to Pakistan. METRO Cash & Carry exclusively carters to professional customers like hotels, restaurants and small retailers e.g. Kiryana stores. The assortments and services are customized to suit the special needs of the target groups.
“With a population of over 170 million people and more than a million residents in eight cities, Pakistan is a very attractive and important market for our company”, said Giovanni Soranzo, Managing Director METRO Cash & Carry Pakistan. “We see a vast prospect for our business –to – business wholesale concept and will continue to invest in Pakistan to the economic growth of Pakistan.” On average, the capital investment for a new METRO Cash & Carry outlet is 2 billion rupees.
The grand opening ceremony in Karachi was an immense accomplishment. The leading business community, heads of commerce and trade bodies, government officials and a host of local suppliers attended the ceremony. Dr. Ishrat-ul-Ebad, the Governor Sindh, graced the occasion with his presence as the Chief Guest. “METRO’s unique business-to-business wholesale concept is going to be of great value for our traders and retailers. The sales concept has been smartly tailored to our diverse local needs. Its innovation will make the market more competitive”, said Dr. Ishrat-ul-Ebad Khan.

The new METOR Cash & Carry wholesale centers feature more than 7,000 square meters of selling space and offer a comprehensive product of more than 20,000 food and non-food articles. The focus on local suppliers, which is typical for METRO Cash & Carry, is also pursued in Pakistan. Around 80 percent of the goods on display are sourced from Pakistani producers and distributors. Each METRO Cash & Carry wholesale center employs 300 people from the local community. Moreover, 200 people are working at the company’s country headquarters in Lahore.

METRO Cash & Carry wholesale centers exclusively cater to professional customers. These customers are registered and are provided with a customer card thus making it clear that company does not sell to private consumers. The core target group comprises of hotels, restaurants, caterers as well as Kiryana stores and others small retailers.

At METRO Cash & Carry wholesale centers our professional customers can find everything they require to run their business under one roof. Moreover the company offers a constant availability of premium products at competitive wholesales prices. For instance their free capital for their businesses, rather than lock it up in an inventory.

The company’s unique business-to-business concept also caters to the professional work schedule with extended opening hours of up to 16 hours a day. Contrary to the traditional delivery wholesale, METRO Cash & Carry customers select their merchandize at the wholesale center in the quantities they need. Products of any type and in large quantities are offered on permanent basis to fulfill the needs of our customers.  mawaiz.khan@businessmonitorpk.com