|
GM
and Fiat have formed a strategic industrial alliance, creating an important
partnership for the companies in two of the world's largest automotive
markets Europe and Latin America.
Observers think the alliance promises opportunities to create value for both
Fiat and GM shareholders through significant synergies in such areas as
parts cost reduction, optimisation of activities regarding powertrain
modules, efficiency in financial service operations, cross-sharing of
automotive technologies, common platforms and architectures.
From the financial standpoint, GM and Fiat remain independent from one
another and will continue to compete in markets around the world, even if GM
has acquired a 20% stake in Fiat in exchange for, approximately, a
5% share of GM outstanding stocks.
This article
analyses the details of this operation, describes what has been done to date
in terms of streamlining and synergies seeking in the two major areas of the
alliance (powertrain and purchasing) and evaluates its impact, from the
strategic and organisational perspectives, on the two partners.
The article also focuses on the possible future evolution of the alliance,
and tries to assess if shared ownership of assets fosters or hinders
organisational learning and performance improvement processes. |