By: Mawaiz khan Akash, Shahzad Anjum Shaikh
BM Would you like to tell us about the complete portfolio of company, when, where and how you initiated it?
Ans: ALA Chemicals have been in business since 1963, manufacturing and marketing the quality oral care products for healthy and beautiful smiles. As per our commitment with the nation, and also with our valued consumers, we maintaining an excellent quality standards of our products at all the stages. Every product that comes out of the Ala plant is achieved a highest level of quality. The company is proactive with the rapidly changing market requirements of the consumers, we have now produced one of the most popular toothpaste of the country. With its inception, Dentonic toothpaste has received the huge response from all the parts of the country. the demand is increasing everyday which indicates the trust and satisfaction on ALA product line. in a recent survey conducted online by ALA Chemicals, 90% families has declared Dentonic products a necessity for their home. Dentonic Plant is situated in the heart of the Industrial area of the country. The clean and natural environment also highlights our core values of environmental friendly approach.

BM. It is fascinating fact that advertisements and authentic research help increasing of every sort of product. What is your kind position on that?
Ans It is a known fact that advertisements that are thoroughly researched help increase sale of a product. But only a few such advertisements leave timeless impressions on the memory of millions. One such example is the Dentonic tooth powder comercial, which is etched in the memory of most Pakistanis of a certain age. The animated Dentonic smiley character peeping down from billboard in a television commercial is easily recalled by people who saw it during the dominant days of Pakistan Television. Hidden behind this brand is story of a committed businessman who believed in his product and who convinced others to use it, ultimately making Dentonic a leader in oral care segment in Pakistan.

BM. Would you kindly shed the light o your plans, mission in strengthening and advancing your business and furthermore do you believe customer satisfaction?
Ans: Our significant mission and plans is to develop and sell high quality oral dental care that will capture the dominant share of mind in all markets in which they are introduced.We will achieve our objective by providing the marketplace with high quality Oral Dental Care which caters to all their requirements including cleanliness, freshness and preventing against their dental problems.Customer satisfaction is and will be our top priority. To achieve customer satisfaction, we anticipate with the rapidly changing market trends, monitoring the customer want through regular retail audit, maintaining quality of the products and empowering our employees.

BM. Would you kindly pinpoint the hurdles and bottlenecks in the development of your sector?
Ans: Yes there were a lot, initially there was no proper market for the Dentonic and people were not fully aware of the Dentonic products. Slowly and steadily we made a proper room for our products as per requirement. I traveled far and wide places to market the products but plenty of people were reluctant and don't have tendency towards our products but by qualitative and quantitative efforts the Detonic swept its worth and wide range capacity.

BM. Whether Pakistan's economy is advancing ahead or retreating backside, if it is retreating, how it can be stopped, and what steps could be taken ahead?
Ans: Our economy is, definitely, is retreating back for the last one and half years. It was expected better as the people elected Govt will take over the charge the country economic growth will get better. But that nothing happened. I, think, moving to friends of Pakistan can be a positive change in making country the hub of economic activities.

BM. What are the root causes of declining impression in the international markets, for the Pakistani products, can we ascribe it to adulteration, unoriginal products, low quality or quantity and how these malpractices can be prevailed over?
Ans: We, therefore, have multi reasons for the declination of the economy in Pakistan. Firstly, that any government has not been able to overcome the unemployment, which causes many crimes, in the county. Secondly, we don't constitute long-term policies in order to make success and tranquility in business. Thirdly recent war against terrorism ca used the more declination of economy.

BM. Would message would you like to communicate to the businessmen, educated and professionals of our country?
Ans: I'd like to thank each of you for being a part of this effort and helping us by criticizing and appreciating our products. Your comments and suggestions are most important for us. They help us in improving our products and it is a great moral support for us. Our goal of making Dentonic even better is well underway.